| In 1970 while
working for Carl Ally Advertising in New York City, I took a course at
The School Of Visual Arts. The Course, "A Wide Tie Doesn't Make You An Art
Director" was a writing workshop which showed us (in glaring detail) that
dressing hip and using ad age jargon was not enough to succeed.
The key
to a successful ad campaign is understanding that the creative process
cannot evolve unless you effectively communicate with your client.
Bill Tremper
|